Milan Design Week returns, with the 64th edition of Salone del Mobile underway at Fiera Milano Rho through April 26, while Fuorisalone unfolds across the city — from palazzos and courtyards to private showrooms. The density of activity is familiar. What’s more interesting is how brands are choosing to show up. Loro Piana has taken over its Cortile della Seta on Via della Moscova with Studies: Chapter I — an installation focused entirely on the plaid. Twenty-three pieces, spanning vicuña, baby cashmere, Wish wool, and its new Royal Lightness fabric, are suspended from oak frames and treated as material studies rather than product. At Palazzo Borromeo d’Adda, MINI and Paul Smith present A Garden of Curiosity — entered through a red door and structured as a sequence of spaces exploring colour, sound, and movement. The new MINI Cooper Convertible Paul Smith Edition sits within the installation, but not as the focal point In Brera, Baccarat’s Crystal Crypt, conceived by Emmanuelle Luciani, reframes the brand through a science-fiction lens — a dark, cathedral-like environment where heritage pieces sit alongside new collaborations, including a reworked Zénith chandelier with Bethan Laura Wood. La Marzocco returns to Corso Garibaldi with CASA La Marzocco — part showroom, part social space — combining bespoke machines from Officine Fratelli Bambi with an open Modbar programme and a limited capsule with POLSPOTTEN.
At Santa Maria del Carmine, Aesop presents The Factory of Light, designed by Rodney Eggleston of March Studio — a temporary structure built from reclaimed scaffolding and layered materials, exploring light, transparency, and formulation across a sequence of rooms. Beyond these, the week extends across the city through activations from Moncler, Le Labo, Audi × Zaha Hadid, Range Rover × Storey Studios, Gucci, Grand Seiko, Rosewood Hotels & Resorts, Hermès, Technogym, and Sanlorenzo, among others. Visit
