Placemaking

Understanding how exceptional places create identity, demand and lasting value.

Bucherer Creates The World’s Highest Rolex Boutique

Bucherer Creates The World’s Highest Rolex Boutique

Rolex-owned Bucherer has opened what it calls the world’s highest Rolex boutique, set more than 3,000 metres above sea level inside the new Titlis Tower above Engelberg in central Switzerland. The showroom sits near the summit of Mount Titlis, framed by floor-to-ceiling glazing onto the glacier and the surrounding peaks, a striking Verde Alpi...