Branded

Where architecture meets identity. Uncover how global brands translate their values into built form—flagship stores, concept spaces, and environments that speak as boldly as the logos they represent.

Aman Announces First Ranch-Inspired Retreat in the U.S

Aman Announces First Ranch-inspired Retreat In The U.s

Aman has unveiled its sixth U.S. property and, notably, its first ranch-inspired retreat. Named Amansanu—derived from Sanskrit for “peaceful peak”—the project is set in Texas Hill Country, northwest of Austin, within a landscape of rolling hills, limestone escarpments, and winding creeks. It marks the brand’s first direct engagement with this particular terrain at scale....
PICASSO’S BARCELONA STUDIO TURNED CHIC HOTEL 

Picasso’s Barcelona Studio Turned Chic Hotel 

In the same building where the Serras Hotel now resides, a teenage Pablo Picasso painted Science and Charity, some 121 odd years ago. Flash forward to now; after an expensive restoration project and a collaboration between two creative geniuses – the building stands proud as the unconsciously cool, Serras Hotel in Barcelona.  Named...
AMANUSA

Amanusa

By Thomas Reid | Published January 23, 2026