Branded

Examining how brand equity is creating new forms of property value.

AMAN Residences

Aman Residences

The branded residence market is expanding rapidly, but the growing number of luxury names entering residential real estate raises a more important question: does the brand actually create lasting value for the owner? A famous name can generate attention and support a premium at launch, but that alone does not make the premium durable. The...
Four Seasons Hotel and Residences Cartagena Opens in Getsemaní

Four Seasons Hotel And Residences Cartagena Opens In Getsemaní

Four Seasons Hotel and Residences Cartagena marks the brand’s long-anticipated arrival in one of Latin America’s most culturally charged coastal cities, introducing a meticulously restored, multi-building property in the heart of Getsemaní. Set just steps from the UNESCO-listed Walled City, the hotel brings together a layered collection of historic structures—including the 16th-century San Francisco...