Branded

Where real estate meets brand equity. Explore the residences, hotels, clubs, and developments redefining luxury through the power of identity, experience, and global recognition.

Which Branded Residence Projects Will Hold Their Premium — And Which Won’t.

Which Branded Residence Projects Will Hold Their Premium — And Which Won’t.

Branded residences have moved beyond hospitality to become one of luxury real estate’s most influential financial models. It is now difficult to find a major luxury hospitality development without a residential component, and the reason is rooted in economics rather than lifestyle. Selling residences allows developers to realise value earlier in an asset’s lifecycle,...